How To Setup Facebook Lead Ads

This guide walks you through creating a Facebook Lead Ad that books real demos and sending those leads into Ripcord automatically.

What you’ll accomplish

Capture leads directly from Facebook
Let users pick Tomorrow or In Two Days
Improve lead quality with SMS verification
Send leads to Ripcord via webhook
Automatically book confirmed meetings

Step 1: Create your Facebook Lead Ad

Go to Meta Ads Manager
Click Create Campaign
Choose Leads as your objective
Select Instant Forms

Step 2: Use the right ad creative

Use a simple image ad, not video to start.

Your ad should clearly communicate:

Who it’s for
What problem it solves
That they are booking a demo

Examples:

“We Book Qualified Appointments For You”
“Stop Wasting Time on No-Shows”
“Book a Live Demo in 30 Seconds”

Keep it obvious. If users have to think, they won’t convert.

Step 3: Build your lead form

Form Type

Select Higher Intent

Add a custom image (important)

Use an image that reinforces:

“You are booking a demo”

Examples:

Calendar-style visual
“Demo Scheduled” graphic

Add required fields

Full Name
Work Email
Phone Number

Add scheduling questions (critical)

Question 1:

What Day Works Best?

Tomorrow
In Two Days

Question 2:

What Time Of Day?

Morning
Afternoon

This forces fast decisions and improves show rates.

Turn on SMS verification

Enable SMS Verification in the form.

This:

Reduces spam
Improves phone accuracy
Increases real show rates

Set your confirmation message

Use this exact message:

Check your email now to confirm your meeting.

Your time is not reserved until you confirm.

Takes 10 seconds.

This step is critical. Unconfirmed meetings are not considered real.

Step 4: Connect your lead form to Ripcord

Get your webhook URL

In Ripcord:

Go to Routings
Scroll to the bottom
Copy your Webhook URL

Send leads using Zapier

Use Zapier

Trigger:

Facebook Lead Ads → New Lead

Action:

Webhooks → POST

Configure your webhook

Payload Type: JSON

Use this exact structure:

{   "name": "{{Full Name}}",   "email": "{{Work Email}}",   "phone": "{{Phone Number}}",   "day": "{{What Day Works Best}}",   "timeframe": "{{What Time Of Day}}" }

Field mapping reference

name → Full Name
email → Work Email
phone → Phone Number
day → Tomorrow / In Two Days
timeframe → Morning / Afternoon

Do not change these field names.

Step 5: Test before going live

Submit a test lead and confirm:

The webhook returns successfully
The lead appears in Ripcord
A meeting is created
A confirmation email is sent

What happens after setup

Ripcord will:

Capture the lead instantly
Book the meeting within 1–2 days
Send confirmation and reminders
Cancel unconfirmed meetings automatically
Only pass real meetings to your team

Common issues

Leads coming in but no meetings booked

Check field names (must match exactly)
Make sure day/time answers match expected values

Low-quality leads

Enable SMS verification
Use clearer ad messaging

No confirmations

Make sure your confirmation message tells users to check email

Best practices

Keep ads simple and direct
Use short booking windows (Tomorrow / In Two Days)
Reinforce “this is a demo” throughout
Focus on confirmed meetings, not just lead volume

If you need help setting this up, contact support and include:

Your lead form name
A test lead submission
Your webhook URL